The Organic Growth Flip

The Organic Growth Flip

A small in-product change helped our content stay viral while driving real adoption.

A small in-product change helped our content stay viral while driving real adoption.

1.5 Million views on social media platform

Organic Impressions

Introduction of seamless product plug. Our operations team worked really hard to create our mvp custom stakes feature.

Product Plug

3.3 Million views on Tiktok

Organic Impressions

Another example of implementing product into an ad seamlesly

Product Plug

Home

Ops Systems

Experimentation Framework

Product Explorations

Case Study: User Interviews

Organic Growth Success

Why This Matters

Views don't matter if they aren't leading to installs. This product plug I crafted and implemented meant that our organic views were now turning into installs.