The Problem
Manual processes for handling custom stake operations meant frequent reliance on the engineering team to take care of tasks that should be done by the content team.
Inefficiencies included dependence on technical help and frequent blockers delaying live content launches. This bottleneck frustrated teams and limited experimentation capacity.
For anyone that understands content it is also key for execution to be timely.
The Solution
Key Upgrades:
“Promote”
Make content available for all users regardless of preference of sports
“Pin"
Move content to the top of everyones predict tab
“Futures Tab”
Move content to a tab where users are aware the outcome resolves at a later date
Refund Tool
Fast, self-serve issue resolution
Live Editor
Real-time content tweaks
Each tool’s function removed reliance on engineering and gave ops control. The diagram below illustrates the streamlined system and enhanced UI.
Final Outcome
Our content team now has the ability to work through every flow of the custom stakes process without needing the help of any engineer.
Uploading Process
Editing Process
Resolving Process
Each artifact illustrates how investments in tools and process clarity drive sustainable scale across ops and product teams.
