Insight to Results
During a user interview session, I uncovered a key behavioral insight. Users were actively checking other profiles as a way to measure their own performance. One user mentioned comparing net worth with a top performer to gauge how far behind they had fallen—revealing an emotional and competitive driver that wasn’t yet being directly supported in the product.
During a user interview session, I uncovered a key behavioral insight. Users were actively checking other profiles as a way to measure their own performance. One user mentioned comparing net worth with a top performer to gauge how far behind they had fallen—revealing an emotional and competitive driver that wasn’t yet being directly supported in the product.
I translated this insight into a mockup that allowed users to directly compare profile stats, including win/loss records, prediction accuracy, and coin earnings. I shared the mockup with our community via Discord. Users expressed enthusiasm about having a structured way to compete and track progress against others. This early positive signal gave me confidence to present the concept more formally to the broader team
In that presentation, I framed the feature around: monetization. Profile comparisons would surface subtle nudges to subscribe—by highlighting the advantages elite users had, we could motivate others to upgrade.
After launch, users who encountered the new profile stat feature and were shown the "Unlock Your Full Potential" prompt converted at a 7% higher first-time sign-up rate compared to users in the control group—turning a simple insight into a measurable growth lever.
Insight to Results
During a user interview session, I uncovered a key behavioral insight. Users were actively checking other profiles as a way to measure their own performance. One user mentioned comparing net worth with a top performer to gauge how far behind they had fallen—revealing an emotional and competitive driver that wasn’t yet being directly supported in the product.
During a user interview session, I uncovered a key behavioral insight. Users were actively checking other profiles as a way to measure their own performance. One user mentioned comparing net worth with a top performer to gauge how far behind they had fallen—revealing an emotional and competitive driver that wasn’t yet being directly supported in the product.
I translated this insight into a mockup that allowed users to directly compare profile stats, including win/loss records, prediction accuracy, and coin earnings. I shared the mockup with our community via Discord. Users expressed enthusiasm about having a structured way to compete and track progress against others. This early positive signal gave me confidence to present the concept more formally to the broader team
In that presentation, I framed the feature around: monetization. Profile comparisons would surface subtle nudges to subscribe—by highlighting the advantages elite users had, we could motivate others to upgrade.
After launch, users who encountered the new profile stat feature and were shown the "Unlock Your Full Potential" prompt converted at a 7% higher first-time sign-up rate compared to users in the control group—turning a simple insight into a measurable growth lever.
Insight to Results
The process behind a
feature born from
user insight.
During a user interview session, I uncovered a key behavioral insight. Users were actively checking other profiles as a way to measure their own performance. One user mentioned comparing net worth with a top performer to gauge how far behind they had fallen—revealing an emotional and competitive driver that wasn’t yet being directly supported in the product.
I translated this insight into a mockup that allowed users to directly compare profile stats, including win/loss records, prediction accuracy, and coin earnings. I shared the mockup with our community via Discord. Users expressed enthusiasm about having a structured way to compete and track progress against others. This early positive signal gave me confidence to present the concept more formally to the broader team
In that presentation, I framed the feature around: monetization. Profile comparisons would surface subtle nudges to subscribe—by highlighting the advantages elite users had, we could motivate others to upgrade.
After launch, users who encountered the new profile stat feature and were shown the "Unlock Your Full Potential" prompt converted at a 7% higher first-time sign-up rate compared to users in the control group—turning a simple insight into a measurable growth lever.
